Betrayed, stitched up, conned - that's how Bluebirds fans will feel after the announcement by Cardiff City Football Club that it will not now use funds raised from season ticket sales to bring in new players.
Supporters were persuaded to cough up hard-earned cash early to help Dave Jones in his bid to bring the Bluebirds promotion to the top division after nearly 50 years. But, he like the fans, has been let down by Peter Ridsdale and his board of directors.
The club suggests that expected investment did not come through. Well, they should not promised fans funds would be spent on players until that funding was secure and one still appears a fair way away.
All fans have got from Peter Ridsdale and the rest of his board are false promises and certainly not the transparency they deserve.
Peter Ridsdale, the club says, has the full backing of both the Board and majority of shareholders and will continue to lead the club.
But if he was working for a major company and misled shareholders he would have been sacked and quite rightly so.
The fans have been misled, he has lost any goodwill and should now do the decent thing and resign - although I doubt he will.
Certainly those that want their money back should be given it, and perhaps staff working in the trading standards department at Cardiff council should examine whether the club has breached the Trades Descriptions Act by misleading customers - the fans!
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