Saturday, 27 February 2010

Cardiff City Shoot Themselves In The Foot - Again

If you want to know how to alienate people take a look at financially troubled Cardiff City Football Club.
Earlier this month manager Dave Jones banned the South Wales Echo because he didn't like a report written by one of its journalists - even though apparently there was nothing inaccurate about it.
And then yesterday chairman Peter Ridsdale, who could do with a few friends, banned the Echo from a Press conference because of the paper's coverage of the financial problems.
That really sums up Cardiff City. They can't take handle any negative publicity - even when it is accurate. The Echo would be failing in its duty to readers if it did not report on the club's financial troubles.
Cardiff City has had terrible PR for years - with both fans and the media. And even following the employment of a former News of the World journalist at a reported six figure salary - despite the club's financial crisis - it doesn't get any better. Pathetic really.
And petty sums up the decision by Cardiff City to remove books written by high profile and vocal City supporter Annis Abraham from the club's shops because he called for a vote of no confidence in Peter Ridsdale. Now, whatever you think of that call, the response by the club is truly small-minded.
Both matters will only serve to heighten criticism. What has the Echo got to lose if their reporters are banned from Press conferences - banned from the ground next perhaps? That shouldn't stop them but encourage them to dig up more material on the club. They may as well fire all barrels at Peter Ridsdale and the team at Cardiff City now.
And Annis Abraham will now doubt be at the forefront of future demonstrations against Peter Ridsdale. He's also got nothing to lose.
Someone really needs a few lessons at media relations and relations with your fans because at present the club reallys hasn't got a clue.

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